
Lessons From The
Apprentice
While Donald Trump might know the art of the deal,
he’s still
got a ways to go in the art of the brag. And unless you have a billion
in the bank, think twice about following The Donald’s approach
to self-promotion in your workplace. While I can applaud Trump for
pulling off the self-promotion coup of the year, the truth is that
if most of us followed his penchant for ‘truthful hyperbole’ in
promoting ourselves at work, we’d have clients and co-workers
running for the door. However, The Apprentice show has been a great
case study in the good, the bad and the ugly of self-promotion. Here
are my six tips that will show you how to brag gracefully while avoiding
the bad and the ugly:
- Get Over The Self-Promotion Myths
That Hold You Back
For most people, self-promotion is about as comfortable as having
a root canal. But the truth is: if you don’t self-promote you
won’t
get promoted. To embrace self-promotion you need to dispel some common
myths, including "A job well-done speaks for itself," “Good
girls don’t brag,” “Humility gets you noticed,” “I
don’t have to brag; others will do it for me,” and “Bragging
is just for performance reviews.”
- Learn The Art of The BRAG
Most people think they have two choices when it comes to self-promotion:
remaining obscure or sounding obnoxious. But there is actually
an artful middle ground: a way of turning the spotlight on
yourself without looking
and feeling like a walking billboard. The secret to artful
bragging is to describe yourself or your accomplishments with
an interesting anecdote. Telling a short story—what
I call a “bragologue”—is far more compelling
than rattling off your accomplishments in laundry-list fashion.
To figure out what
makes you unique and memorable check out the “Take-12” self-evaluation
questionnaire at www.bragbetter.com
- Back Up Style With Substance
We’ve all heard the expression “Dress for success” or “Dress
the part.” That’s fine, but make sure you back
up style with substance. Style without substance often feels
like
a charade
(and most people can spot imposters within minutes). On the
other hand, substance without style will put an insomniac
to sleep.
You need to
seek a balance.
- Focus On You
It doesn’t always have to be we, we, we all the time. Acknowledge
the importance of teamwork, then move on to say what you learned
and achieved from a group project. To trick yourself out of feeling
self-conscious,
pretend you’re talking about a good friend instead
of yourself.
- Be Enthusiastic
When you’ve got good news to share, let it show in your voice.
If you don’t sound excited about your achievements,
how can you expect others to be?
- Accept The Praise
Many people, especially women, have the tendency to deflect
compliments that come their way. Instead, smile, look
the person in the eye
and say, “Thanks. Coming from you that really means
a lot.” You’ll
be taking the person’s compliment graciously
while flattering him or her at the same time.